A graduate of Harvard University’s Extension School where she earned her master’s degree in psychology, Siobahn Hotaling is a project consultant with Adaptation Institute. Siobahn Hotaling is also a musician who has published two EPs on Spotify, Heart on Fire and Unguarded. If you’re an independent artist, these tips will help you get more Spotify streams.
First, start by creating and sharing playlists that feature your music along with tracks from other artists. Many Spotify users discover new music through playlists that appeal to their genre preferences. By associating your music with more popular tracks, you achieve streams through association, some of which will lead to consistent listeners. Consider switching out tracks from this playlist every couple of weeks, because Spotify notifies users whenever changes occur to a followed playlist. Next, incorporate links to your Spotify artist listing in all of your marketing material. This includes links in social media profiles, emails, and your artist's website. If you publish your music on YouTube, make sure you place your link as a pinned comment underneath the video. Doing this creates a multi-channel marketing strategy wherein every platform you use to gain exposure points people to your Spotify account.
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AuthorSiobahn Hotaling - Project Consultant at Adaption Institute. Archives
November 2022
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